The Art of Copywriting: How to be a Master of Words
Most people tend to think of copywriting as writing an ad, but it’s actually not that simple. In fact, this definition is very inaccurate. For copywriters, it’s easy to say “write an ad” instead of explaining all the work.
The art of copywriting tells the story of emotions through words. Good text evokes emotions. Whether you’re writing a social media post, a sales copy of a website, or anything in between, the purpose of text messages is generally to sell or sell your service or product.
What Exactly is Copywriting?
In the simplest sense, copywriting consists of developing, creating and visualizing all the communication that a brand sends to its audience. For example, suppose a brand wants a Father’s Day donation. It is the writer’s job to do two main things. First, make an idea (using a visual idea), then make a copy of it (the part where the ad is written). It doesn’t mean that designers don’t come up with ideas with copywriters. It’s the perfect example of teamwork!
Framework of Brilliant Professional Copies
The Research: Professional copywriting involves multiple stages of topic research. Blending the facts and figures of your product or service along with adequate inputs from the research will help design excellent copies. These copies can have long term impacts on your audience.
Brand Tones: Each brand has its own tone, its own aesthetics and its own way of communicating. A copy should speak for the brand. An easy way to do this is to have comprehensive brand documentation and sufficient social media presence. This allows copywriters to go in the right direction.
Target Audience: Make copies to influence specific segments of the target market segment. Think about what your audience might like the most and ask yourself, “What will they react to?” If your target audience is in a specific age group, understand and take advantage of their needs and preferences.
Ultimate Goal: Different copies have different goals. Sometimes you’re looking for a commitment, sometimes you’re looking for a share. The goal of social media posts is primarily followers and engagement, but it’s not the only one. If engagement is needed, the copy should ask the question the reader wants to answer.
Last Look: It’s worth checking again before finalizing a copy or idea. Professional copies are written and edited multiple times for fine tuning. It may trigger another better idea. Double-checking of grammar, syntax, spelling, etc. leads to perfection.
This is a very basic checklist of everything you need to do when assigning a copy. Copywriting is not as easy as it sounds. Content Factory is a good starting point, as copywriting nuances can’t be taught by anyone or anything other than experience.
Content Factory is one of the top creative and technical copywriting service providers in Malaysia. Content Factory offers high selling copywriting, creative services, performance and digital media marketing, visual identity and branding, campaign management and analysis, website design and a range of modern day digital marketing solutions under one roof.